Project Overview:

In this case study we will examine one of the core problems with Google Maps and suggest how crowd posting can aid Google in solving the issue we will dive into.

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Problem Statement:

Google Maps has a location accuracy issue, accounting for a large number of the negative reviews in the Apple App Store, Google Play and elsewhere. This creates a number of challenges for users, some of which can have life threatening consequences.

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Solution:

For our solution we will focus on crowd posting to confirm location accuracy. Additionally, we will use AI to connect specific data points to update suggested routes in real-time based on road construction permits from the U.S. Army Corps of Engineers, and local county and state databases.

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Research:

As a student, desk research was my approach in identifying user pain points and goals for the Google Maps solution. I also used this opportunity to better understand Google and its objectives and goals.

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1. I first looked at a collection of user reviews of Google Maps on the Apple App Store, focusing on those that were filtered as "most critical".

2. This review is representative of the common theme I focused on as validation of the core issue.

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User Flow:

Wireframes:

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Style Guide:

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Implementation:

Below are the final screens of the suggested solution.

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